What makes us supreme?

At Supreme Lure Co., we are not just a fishing bait company; we are the architects of a revolution in the fishing industry. Born out of a passion for angling and a commitment to quality, we have embarked on a journey to redefine the fishing experience. As a small, locally owned business, we take pride in bringing a modern touch to the age-old art of fishing.

Our Story

Founded with a vision to blend tradition with innovation, Supreme Lure Co. emerged from the tranquil waters of our founder's favorite fishing spots. Fueled by a love for the sport, our journey began with a simple yet ambitious goal: to elevate the fishing experience by offering a range of baits that not only pay homage to time-honored techniques but also incorporate cutting-edge technology.

What Sets Us Apart

We understand that fishing is not just a hobby; it's a way of life. Our commitment to excellence drives us to craft lures that not only attract the most elusive of fish but also stand the test of time. We marry traditional craftsmanship with modern design, ensuring that our baits are not only functional but also works of art.

Innovation at the core

In an industry steeped in tradition, Supreme Lure Co. stands out as a beacon of innovation. We leverage the latest advancements in materials and design to create baits that outperform the competition. Our team of dedicated anglers and skilled craftsmen work hand in hand to bring you lures that push the boundaries of what is possible in the fishing world.

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Locally Crafted, Globally Loved

As a small, locally owned business, we take pride in our community roots. Each Supreme Lure is crafted with care and precision right here in our home state of Minnesota. We believe in supporting local economies and ensuring that every fishing enthusiast, no matter where they are, can experience the magic of Supreme Lure Co.

Join the revolution

Whether you're a seasoned angler or just dipping your toes into the world of fishing, we invite you to join the revolution. Explore our collection of meticulously crafted baits, each telling a story of tradition, innovation, and the pursuit of the perfect catch.

Thank you for choosing Supreme Lure Co. - Where Tradition Meets Innovation. Tight Lines!